It is arguably the pandemic success story of the online food world.
Since Uncle Roger’s first video, Ng has amassed hundreds of millions of views across social media and his online presence has skyrocketed from 40,000 Instagram followers to 1.7 million today, and from 7,000 YouTube subscribers to 5.8 million, recently overtaking none other than, you guessed it, Jamie Oliver.
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“He loved it when I roasted him in his ramen video.” The pair have subsequently met and a joint TV travelogue is in the works. “He’s messed up other stuff since,” Ng jokes. Ramsay impressed Uncle Roger by using two woks, and generally nailed his nasi goreng, an Indonesian fried rice. I don’t work in the food world, I’m not trying to be a celebrity chef, so I’ll burn that bridge.” But he’s willing to build it, too: “Jamie, if you read the Telegraph, let’s do a video together,”. Is he wary of taking on such big names? “You can’t have fear as a comic, or you just end up doing very boring comedy. There have reportedly been “mixed reactions”.
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“Jamie should know better, he’s a professional chef,” says Ng, who says Oliver’s team has seen the videos. While Patel’s egg-fried rice was “bad”, Oliver’s was worse.
In the space of a few weeks he reacted to Patel, Oliver and a third by Gordon Ramsay, introducing catchphrases like ‘haiya’, a Chinese term connoting anger, sadness and despair, and ‘fuiyoh’, roughly the opposite. It kicked off what Ng calls the “egg-fried rice trilogy”. If you’re rice too wet, you f***ed up”) to a lack of MSG. Reacting to a BBC Food recipe presented by actress Hersha Patel, Roger gasps at everything from draining rice in a colander (“This is not pasta. He released the first YouTube video in July 2020. With mannerisms picked up from the kopitiams, or coffee shops, of Malaysia, and crude humour, Ng took the character online. Ng was riffing ideas with fellow comedian Evelyn Mok on their Rice to Meet You podcast, and this one stuck.
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“I joke about it now: right when that guy was about to eat that first bat, I went full time,” says Ng. It was a struggle ( particularly Butlins in Minehead), but in late 2019 he decided to go full time. He spent a decade grinding on American and British comedy circuits while studying and then working in fintech. Ng, 31, moved to London in 2015 after studying in Chicago and growing up in Malaysia. “You hear sizzling, I hear my ancestors crying,” goes a typical quote. There was a catalogue of errors: frying spring onions (wrong) in olive oil (very wrong) packet rice (“this guy own so many restaurant, and he still can’t be bothered to make his own rice”) and, the greatest crime, chilli jam. It started in 2020, when Uncle Roger reacted to a video of Oliver making egg-fried rice. Lover of woks, rice cookers, pestle and mortars and MSG, Uncle Roger’s wrath has been reserved for Oliver, among others, on several occasions. With tucked-in orange polo and belt phone case, Uncle Roger, a middle-aged former street-food vendor, reacts to YouTube videos of chefs cooking (usually very badly) Asian food. The latter has become a comedy nemesis for Ng’s signature character, Uncle Roger. During a one-hour conversation he insults, mostly in jest, Middlesbrough, Minehead, British panel shows, the Edinburgh Fringe, British food, Chinese food in the UK, Wagamama, Butlins and Jamie Oliver. “I hope he didn’t say anything too controversial”, his publicist pleads after our interview. He also posted a video on YouTube where he briefly addressed the issue saying that he just wants to make people laugh and not be involved in any politics or drama.Nigel Ng isn’t shy of speaking his mind. He asked those who are unsatisfied to unfollow him instead of sending him “nasty things." IMAGE: Instagram / not bowing down to anyone, especially not to all the hate comments I’m getting,” he said. He posted an Instagram story responding to all the hate he's been getting recently. recently took to Instagram to speak up about it. IMAGE: TwitterĬhaos ensued shortly after when social media slammed Uncle Roger for "pandering" to the Chinese government and bowing down to the CCP, who often makes the news for unethical practices such as the treatment of the Uyghur minorities. However, Uncle Roger swiftly removed the video and issued an apology after his Chinese audience brought up that Chen is an avid critic of the Chinese government. To refresh your memory, Uncle Roger made a Youtube video with another Youtube personality, Mike Chen (strictlydumpling).
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